Privacy Policy

1. Who We Are

Fin73Linex12 provides AI-driven liquidity analysis tools intended to help small and medium-sized businesses in the UK assess risk-adjusted options for idle or surplus cash balances. References to "Services" in this policy mean our website, analysis tools, reports, and any related communications.

2. Information We Collect

We collect information in the following broad categories. The specific data points will depend on how you interact with our Services.

• Information you provide directly: name, business name, email address, phone number, and details submitted through contact or analysis request forms.
• Financial and business information: where you choose to submit details about cash balances, liquidity needs, or related business metrics for the purpose of generating an analysis.
• Technical and usage data: IP address, browser type, device information, pages visited, and referring URLs, typically collected automatically through standard web logging and, where applicable, cookies.
• Communications: records of correspondence if you contact us by email, phone, or through the website.

3. How We Use Your Information

We use collected information for purposes that may include:

• Providing, operating, and improving our Services, including generating liquidity analyses you request.
• Responding to enquiries and providing customer support.
• Sending administrative communications, such as updates to this policy or our terms.
• Monitoring and analysing usage trends to improve website functionality and content.
• Complying with legal obligations and protecting the rights, property, or safety of Fin73Linex12, our users, or others.

4. Legal Basis for Processing

Where UK data protection law applies, we rely on one or more of the following legal bases to process personal data: your consent, the necessity of processing to perform a contract with you, our legitimate interests in operating and improving our Services, and compliance with legal obligations.

5. Cookies and Similar Technologies

Our website may use cookies and similar tracking technologies to support core functionality, remember preferences, and understand how visitors use our Services. You can control cookies through your browser settings; disabling cookies may affect certain features of the website.

6. How We Share Information

We do not sell personal information. We may share information in limited circumstances, including:

• With service providers who perform functions on our behalf, such as hosting, analytics, or communications tools, under appropriate confidentiality and data protection terms.
• If required by law, regulation, legal process, or governmental request.
• In connection with a business transaction such as a merger, acquisition, or sale of assets, subject to appropriate safeguards.
• With your consent or at your direction.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this policy, including to satisfy legal, accounting, or reporting requirements. Retention periods vary depending on the type of information and the context in which it was collected.

8. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. International Transfers

If personal information is transferred outside of the United Kingdom or the European Economic Area, we will take steps intended to ensure that such transfers comply with applicable data protection laws, including the use of appropriate contractual safeguards where required.

10. Your Rights

Depending on applicable law, you may have rights in relation to your personal information, which may include the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to certain exceptions.
• Object to or restrict certain processing activities.
• Request portability of information you have provided to us.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details on our Contact page. We may need to verify your identity before responding to certain requests.

11. Children's Privacy

Our Services are intended for business users and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their privacy policies separately.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will indicate the date of the most recent revision at the top of this page. Continued use of our Services after changes take effect constitutes acceptance of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please get in touch via our Contact page.